This year, the MDA RIDE participated in the You Decide We Help program of Tesco Stores and the Tesco Foundation. The program provides financial support for small-scale public benefit projects with the aim of improving the quality of life in Czechia and supporting sustainable development through the activities of local communities around Tesco stores.
This year, the Tesco Foundation distributed more than CZK 5 million in this program among 270 organizations nationwide. It supports projects that help local communities. The winners in each region were selected by Tesco store customers who voted directly in the individual stores. Each winning project was then supported by a grant of CZK 30,000.
Over six hundred charitable projects have signed up for this year’s program. The MDA RIDE was ranked among the finalists in the evaluation round by the expert guarantor NROS and was able to advance to the Brno regional finals. The winning project was then decided by Tesco customers in Brno, who received a voting token for each purchase. They then threw it into the ballot boxes, giving the voice of the project they liked the most. Thanks to the highest number of votes of Tesco customers in the total number of 11,704, the MDA RIDE made it among the regional winners this year and received the 1st place grant of CZK 30,000.
We have donated more than CZK 7.8 million to help people with muscular dystrophy and helped to finance 391 projects during our first eleven years 2009 to 2019. This year’s 12th MDA RIDE could only be presented online – broadcasted live on Facebook and Youtube. Together with other funds from sponsors and individual donors, including Tesco’s grant, we raised a beautiful sum of CZK 685,000 this year. Again, we will use them to help people with muscular dystrophy. We will contribute to improving their lives and will help them achieve more.